Your Identity is primarily what you say about yourself while your reputation is mostly what others say about you. Managing your reputation is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread.
Every day, customers are talking about businesses online, whether they’re on Yelp, Urbanspoon, Tripadvisor, Google+, Facebook, personal blogs, or elsewhere. In fact, since 85% of consumers find local business info online, business owners need a way to see what their customers are saying as well as do what they can to manage their reputation.
A huge part of search engine optimization is your customer’s reviews; ideally they should be positive reviews that encourage others to come back and use your product or visit the business again. But the unfortunate thing is people like to review the negatives more than the positives, so you need to do things that will prevent them from writing bad reviews, create a positive review strategy. Research shows that even a 1/10th change in your average review score will result in thousands of dollars in business. For a large business, a 1-star increase means millions in revenue.
How does reputation management software work?
Reputation management and presence monitoring tools help business owners stay on top of all the information that relates directly to their online reputation. CogniLogic solutions work to achieve a variety of goals including the ability to request online review and push reviews to popular sites as well as monitor online reviews and easily respond to customers on one easy-to-use dashboard.
Aside from reviews, you’ll also be able to engage customers through social networks and be able to stay on top of new conversations with reports and alerts.
Generate and Post Great Reviews; Prevent Bad Reviews From Going Online
Reviews are critical for your online success, but generating and managing them is hard work. That’s why we offer tools that do much of the heavy lifting for you. With our tools you can:
- Solicit feedback from customers, both online and in-store
- Control which reviews go public and which stay private
- Spread positive reviews throughout social media
Today’s consumers are recommending local businesses to their friends and followers on social media sites like Facebook, Twitter, and Google+. Promote your brand by automatically sharing feedback and reviews on all your business’ major social media accounts and have your friends and followers help spread the positive word. Each shared review includes an image, increasing your likes and shares, and a customer review that highlights your company.
Whether it’s a five-star oil change or a one-star root canal, CogniLogic’s Reputation Management tools help you obtain ratings and comments and then have them posted on the most valuable review sites including Google, Yahoo, Facebook and Yelp.
Even more important, when a customer has a bad experience, instead of them posting that review online, we ask what could have been done to make the experience better, and then we send notification of the problem to you to handle. We even will suggest ways to turn the experience around so that the customer ultimately does post a favorable review.
Integrate Reviews With Your Business Systems
Below is a list of our API Integrations. We also have a public API available to bridge the gap with other providers if an API is not currently in place. Every API is built with one goal in mind: powerful integrations that are simple for users to implement quickly.
Dentrix Enterprise 5
Dentrix Enterprise 6
Ortho2 ViewPoint 9
Manage Your Online Reputation
Companies need to focus more on reputation marketing because it is a key factor in the success of your company.
Reputation marketing is very important and allows your company to position itself as a clear market leader based not only on what your consumers are saying, but often how you respond to those customers as well.
Let’s face it. No one is perfect. Mistakes happen. Customers will post negative reviews. But when those reviews have no response from the business owner, anyone who sees the review perceives that the business does not care. If they don’t care about a bad customer experience, it’s quite possible that the potential customer will choose to take their business elsewhere.
As an owner, it’s impossible for you to know everything that’s going on in your business, too! Sometimes consistently bad reviews will point to one employee. Keeping on top of reviews also helps you document and eliminate problems.
We Help You Monitor reviews wherever they appear
To help get your ratings higher, handling customers’ complaints is the key. We actively monitor the top online rating and review sites. Connect your dashboard to major rating and review sites like Yelp, Google+ , Yahoo, and Citysearch to pull in reviews that have been posted about your business. New review snapshots are displayed inside your dashboard along with a special alert that is sent directly to notify you that a new rating or review has been found.