Define It

Brand Assessments, Brand Creation, Brand Strategy & Guidelines

Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service.

Your brand strategy defines what you stand for, your mission, vision, values, the promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market. That’s why we provide guidelines for each and every touchpoint that you have with any stakeholder, whether it be an employee, prospect, vendor or customer.

Branding is crucial for products and services sold in huge consumer markets. It’s also important in B2B because it helps you stand out from your competition. Your brand strategy brings your competitive positioning to life, and works to position you as a certain “something” in the mind of your prospects and customers.

Successful branding also creates “brand equity” – the amount of money that customers are willing to pay just because it’s your brand. In addition to generating revenue, brand equity makes your company itself more valuable over the long term.
We provide detailed guidance for designing a compelling strategy for your brand…

  • Your brand architecture
  • Personality traits and your brand means
  • The most powerful emotional benefits your brand delivers
  • Your brand promise
  • Positioning statements and your brand story
  • Visual and operational branding guidelines

Whether you are an existing company with a well-defined brand seeking an assessment, considering re-branding or a new company needing to define and create your brand, we’re here to help.

Brainstorming/Strategy Call: We’ll identify your business goals, your target audience and your strengths in marketing.

Our process starts with a free 1-hour consultation where we can get a feel for your specific needs, then we’ll craft a proposal for you to consider. The extent of our work is up to you. Schedule your consultation today at